SHG Musicshow

18 and 19 November 2017

MiCo – Fiera Milano City

For 25 years, SHG Musicshow has been the only Italian exhibition for musical instruments on an international scale. The exhibition, the real heart of the event, fills both floors of the MiCo, covering a total area of around 14,000 square metres where large companies rub shoulders with top craftsmen, stores, collectors, instrument makers and publishers. The original spirit of the market exhibition mingles with new institutional spaces, giving visitors the chance to know the different faces of the world of music. Originally devoted to the world of the guitar, the event has opened up over time to include drums and percussion and from this year to the world of home and studio recording, pro audio, lighting and DJs.



of SHG Musicshow Milano



2016 Edition






of Live, Demo and Workshop



MiCo Fiera Milano Congressi



1 Main Stage e 4 Live Stages

Do you want to exhibit at SHG Musicshow 2017?

Take advantage of the privileged conditions reserved for those who will complete the registration procedures by June 30, 2017.

Please write to for info and bookings.

Exhibit at the Musicshow in Milan

SHG Musicshow Milano gives a boost to the entire music world by putting production and distribution in contact with a seasoned audience of musicians, starting from the community as a whole and the authority of

Seasoned Audience

The first and only Italian event on an international scale devoted to the vast audience of those who make music at all levels. For 25 years, a privileged meeting point for consumers, sector specialists and pros.

Spaces for Every Need

The MiCo is the ideal location for such a popular, lavish and dynamic event. The two floors – Ground Zero and Underground – offer different exhibition opportunities to get the most out of any kind of business and investment.

Sector Specialists

SHG Musicshow is a privileged meeting point for musicians/consumers and sector specialists, from craftsmen to big business. A wealth of encounter, debate, information and entertainment create “good vibes” and mutual trust.

Milan Fair

MiCo – Milano Congressi, designed by the architect Mario Bellini, justly ranks among the largest and most efficient congress centres of Europe and the world.



For information on SHG Musicshow and stands contact us!