SHG Music Show Milano

For 26 years, SHG Musicshow has been the only Italian exhibition for musical instruments on an international scale. The exhibition, the real heart of the event, fills both floors of the Palazzo del Ghiaccio e Frigoriferi Milanesi, covering a total area of around 12,000 square metres where large companies rub shoulders with top craftsmen, stores, collectors, instrument makers and publishers. The original spirit of the market exhibition mingles with new institutional spaces, giving visitors the chance to know the different faces of the world of music. Originally devoted to the world of the guitar, the event has opened up over time to include drums and percussion, home and studio recording, pro audio, lighting and DJs.



of SHG Music Show Milano



2017 Edition






of Live, Demo and Workshop



of Exposure



1 Main Stage and 4 Live Stages

Do you want to exhibit at SHG MusicShow 2018?

Send an email to we’ll send all the required info and will reserve the best position for your needs.

Exhibit at SHG MusicShow 2018

Starting from the large and qualified community of ACCORDO, SHG MusicShow Milano values the full music system, putting in touch producers, distributors and retailers with a qualified audience of musicians.

Qualified audience

The only Italian event of international value dedicated to modern musical instruments and musicians of every level. For 26 years the privileged meeting place for consumers, professionals and industry operators.

Spaces for every need

Palazzo del Ghiaccio and Frigoriferi Milanesi are the perfect location for an event well attende, rich and alive. The two venues offer different displaying solutions to value every kind of company and budget.

Industry operators

SHG Musicshow is the the privileged meeting place for consumers-musicians and industry operators, from the artisan to the large industry. Exchange of ideas, dialogue, information, entertainment produce “good vibrations” and mutual confidence.

Milano Palazzo del Ghiaccio

An art nouveau complex of building built in 1923 as the largest ice track in Europe, became a unique multi-purpose space. It has hosted a long series of events of the highest level in Milano.

Contact Us


For general and setup information get in touch!