The Event

Music Show Milano

For 26 years, Music Show Milano (born as “SHG – Second Hand Guitars”) has been the only Italian exhibition for musical instruments on an international scale. The exhibition, the real heart of the event, fills both floors of the Palazzo del Ghiaccio e Frigoriferi Milanesi, covering a total area of around 12,000 square metres where large companies rub shoulders with top craftsmen, stores, collectors, instrument makers and publishers. The original spirit of the market exhibition mingles with new institutional spaces, giving visitors the chance to know the different faces of the world of music. Originally devoted to the world of the guitar, the event has opened up over time to include drums and percussion, home and studio recording, pro audio, lighting and DJs.

New in 2018

More exhibition space, more exhibitors, more instruments and an even richer programme of events.  Born around the world of the guitar, expanded over time with drums and percussion, the event now include other musical instruments and the worlds of recording and electronics. And in addition, an entire area of street food and craft beer to help visitors enjoy their day.



of SHG Music Show Milano



2017 Edition






of Live, Demo and Workshop



of Exposure



1 Main Stage e 4 Live Stages



2017 Edition

Watch the previous edition video

The world’s best production in 12,000-square-meters of musical instruments on two levels of guitars, basses, drums, percussions, amplifiers, effects and accessories of several types, ages and models whit live shows of the most Known and appreciated Italian and international musicians.


SHG Musicshow 2018 will be held at Palazzo del Ghiaccio and Frigoriferi Milanesi.
The Palazzo del Ghiaccio in Milan is a beautiful Art Nouveau building in the Porta Vittoria area commissioned by Count Alberto Bonacossa – several times a national figure skating champion – and inaugurated on December 28th 1923.
With its 1800 square meters of track, the Palace was, at the time, the main covered ice track in Europe and one of the largest in the world, while the imposing covering in iron, wood and glass was a happy meeting of virtuosity architectural and engineering rigor. The important restoration, completed in 2007, has recovered the pre-existing functions of the building, redeveloping and rationalizing the spaces from an architectural point of view.
In eighty years of activity, the Palace has hosted many of the most important Milanese agonistic events, not only on ice, but also boxing, fencing and basketball; it was also home to amateur sports activities, entertainment events, fashion shows and film screenings.
It has also been home of extraordinary musical events: the concert of Pink Floyd and Rolling Stone in the ’70s and the debut place of Adriano Celentano (an Italian icon of the beat generation)  at the “Italian Festival of Rock and Roll” of 1957,  the “Six days of the Song”, with other famous voices such as Mina, Giorgio Gaber, Enzo Jannacci and Luigi Tenco.
Together with the adjacent more recent structure of Frigoriferi Milanesi, the location can accommodate up to 18,000 people for a total of 54,000 square meters of exhibition space.

The Exhibitors

Go to the list.